Enriching your CRM Database!

  A company into  IT consulting services , having 40+ Inside Sales Executives reached us for the growth consulting. Their team is provided with a SaaS based CRM in place and when we attempt to understand their existing system, we came to know that the history of the sales team has sourced and built the list with >200,000+ business contacts. By the efforts will be taken for building a new list the utilization of an existing database, we proposed that the cost effective growth strategy is with their existing data.  But later when we attempt to audit, we found that,  >30% of the decision makers email ID & Direct number was not being filled  >45% of the decision makers email ID is invalid, as they left the organization or email server is changed to a new domain  >60% of the decision makers information (like Second Name, Job Title, Department, etc.) was not being completed  >80% of the accounts do not have a proper address field  ...